Serial Entrepreneur & Strategic Operator
Founder of Submarino.com (IPO), TUTI & SomosTetra.org—turning data and vision into scalable impact.
About
Marcelo Ballona is a serial entrepreneur and strategic operator who builds category-defining companies from zero to scale. He co-founded Submarino.com, Brazil's first pure-play e-commerce platform, helped raise $128M, and led the company to a successful IPO.
He later founded TUTI, a social data and predictive analytics company, and co-founded SomosTetra.org, a movement advancing inclusion and accessibility for the tetraplegic community. With ventures across Latin America, the U.S., and Europe, Marcelo specializes in market creation, data-driven growth, and partnerships that unlock scale.
His focus: turning bold ideas into products, teams, and results that create lasting economic and social value.
Ventures
Building across industries and continents
Submarino.com
E-commerce
Brazil's first pure-play e-commerce platform. Raised $128M and achieved successful public offering.
TUTI
Analytics & Data
Social data and predictive analytics company powering data-driven decisions at scale.
SomosTetra.org
Social Impact
A movement advancing inclusion and accessibility for the tetraplegic community.
Contact
Let's connect
Interested in collaboration, investment, or just want to say hello?